Submarket 5

Submarket 1 Submarket 2 Submarket 3 Submarket 4 Submarket 5 Submarket 6 Submarket 7 Submarket 8 Submarket 9 Submarket 10

Moderate-to-higher-priced suburban neighborhoods near employment centers with a mix of single family and multifamily units housing both renters and owners.

Experienced the greatest net gain in housing units, nearly half of which were multifamily
Experienced the greatest relative increase in single family rentals
The neighborhoods in this Submarket are exhibiting home sale price increases similar to that of the region as whole

Median Home Sale Price (2020)

$292,000
+57.80% since 2013

Home Sale Price Per Sq. Ft (2020)

$151.91 per sq. ft.
+54.60% since 2013

Median Building Area

1,968 sq. ft.

Median Year Built

1997

Data source: ARC analysis of Zillow's ZTRAX home sale transactions, 2013 & 2020. Explore this data further in the Data Explorer

TOP STRATEGIES FOR Submarket 5

Increase Supply

Preserve Affordable Supply

Reduce Housing & Transportation Costs

Expand Capital Resources

Promote Housing Stability

Develop Leadership & Collaboration on Affordability

Increase Supply –
Reduce Development Cost and Barriers

Address zoning and land use code that shapes development to provide housing options, including land use options, building sizes, building materials, building forms, parking, and more.

Implement zoning to allow for increases in residential density by reducing setbacks, minimum square footage requirements and allowable housing types. Resources:
Audit and reform construction standards and building codes to get rid of excessive or obsolete standards and codes. Resources:
- Drivers of Multifamily Housing Costs and Affordability in Atlanta

Increase Supply –
Leverage Public Land

Diversify the ways that publicly-owned land is used and managed to provide housing affordability options.

Donate land or participate in joint development of identified residential development sites to increase affordable housing. Resources:
- MARTA Joint Development Program

Increase Supply –
Establish Policies Supporting Affordable Housing

Enact various policies to enable and require affordable housing in new development.

Implement Inclusionary housing ordinance to include a percentage of units affordable to lower-income residents. Resources:

Preserve Affordable Supply –
Create Policy Incentives

Preserve existing housing supply with policy incentives to make it easier and more affordable to protect existing housing units.

Provide a by-right density bonus for redevelopment of low-density affordable projects which maintain affordability. Resources:

Preserve Affordable Supply –
Coordinate Across Agencies and Among Governments

Engage in robust coordination efforts between different levels of government and across various state and local agencies to create, manage, and maintain existing affordable units.

Conduct an inventory of existing affordable stock (Naturally Occurring Affordable Housing (NOAH) and subsidized) and create a watchlist of at-risk properties. Resources:
- Preserving Naturally-Occurring Housing Affordability in Metro Atlanta Neighborhoods

Reduce Housing & Transportation Costs –
Implement Community Development Strategies

Allow opportunities for housing within a half-mile to mobility options, jobs, and services.

Undertake a local housing plan to identify unique set of assets and challenges. These plans should include market analysis to help guide communities toward market-feasible development. Resources:
Engage in joint Comprehensive and Zoning rewrites in order to coordinate efforts and implement visions. Resources:
- Norcross Unified Development Ordinance

Reduce Housing & Transportation Costs –
Expand Transportation Options

Leverage existing transportation options and create new ones to lower transportation cost and reduce traffic.

Conduct Transit feasibility studies to extend either bus or rail. Resources:
- Smyrna Transit Analysis and Feasibility Study

Develop Leadership & Collaboration on Affordability –
Build Internal Resources to Address Housing

Expand internal capacity to address housing needs.

Expand local government housing staff and advisors on housing issues. Resources:
- Mayor Bottoms names Atlanta’s first chief housing officer
Encourage Elected and appointed officials to participate in community development trainings. Resources:

Develop Leadership & Collaboration on Affordability –
Promote Creative Collaboration

Collaborate across various industries, sectors, and organizations to create multi-disciplinary approach to provide housing options.

Create and facilitate a local housing task force to understand jurisdictional issues and opportunities. Resources:
- Georgia Initiative for Community Housing
- House ATL
Encourage major employers to participate in Employer Assisted Housing programs. Resources:
- D.C. Employer Assisted Housing Program

VIEW ALL STRATEGIES...